Is Social Media Part of Your Mentoring Relationship?
Mentors and mentees, are you discussing the mentee’s business plan during your meetings? The goals within that business plan help guide the creation of a relevant marketing and business development...
View ArticleWhat Speaks to You Outside of Social Media and Law?
Are you seeing I’m-taking-a-break-from-social-media-and-will-be-back-in-January posts? Have you scheduled time to do something in the next few days you really enjoy? You’ve worked hard all year. Take...
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Seeking a Speaking Engagement? Shout It Out!
Although you do not literally need to shout out that you are interested in a speaking role, you should tell people about this interest. Inject the speaking opportunity you seek into someone’s mind....
View ArticleGaining Confidence to Appear in a Social Media Video
Five years ago when I started as a social media consultant for lawyers, the challenge was getting lawyers to be comfortable with the idea of using social media. Although more lawyers have now embraced...
View ArticleBlogging Tips for Lawyers During the Pandemic
Earlier this month I spoke about Mastering Legal Marketing at the Ontario Bar Association’s Innovation in Trusts & Estates Law program. I provided tips on creating/increasing awareness of yourself,...
View ArticleThriving in “The New Corner Office” (e-book by Laura Vanderkam)
Remote working is not new to me. Yet the pandemic did throw me off my routine. Regardless, I am always open to new strategies to be more effective when working from home, especially with fitting in...
View ArticleChanneling Halloween Spirit on Social Media
Creating and sharing content on a consistent basis on social media can be challenging. It may have become more so during the pandemic with other priorities taking over. One way to help keep your social...
View ArticleLinkedIn for Lawyers: 2020 Features to Engage in 2021
LinkedIn implemented several changes in 2020 to help users get more out of the social networking platform. I discuss below three new LinkedIn features that were rolled out this year. Use them to build...
View ArticleHow Lawyers Can Network Online During the Pandemic
At the end of January 2021, I had the pleasure of leading an online escape room I had created. It was part of my “How To Network Online & Build Your Brand” presentation for The Advocates’ Society’s...
View ArticleHow to Use Twitter Spaces for Lawyers
Twitter Spaces started to launch publicly a few weeks ago. I was excited when I received “The mic is yours” message in my account. I was even more excited when I saw health and fertility lawyer Lisa...
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